Opening a soft play in Stockholm
Growing — differentiation matters
GetSoftPlay combines local demand with live competition data and connects you with a vetted manufacturer. Here is what the numbers say about Stockholm.
Quick answer: Stockholm is a metro of about 1.0M people with an estimated 86,400 children in the central catchment and 14 indoor play venues nearby — roughly 6,171 children per venue versus a benchmark near 8,000. That makes it a growing market where a differentiated venue can win. Equipment for a 150 m² venue runs about 330,000 kr–750,000 kr, and the catchment could support roughly 2,022,000 kr in annual revenue.
Is there demand for soft play in Stockholm?
Stockholm is a metro of about 1.0M people, with an estimated 86,400 children (28,800 under 5) in the central catchment, served by 14 venues — 6,171 per venue. Against a benchmark of 8,000, Stockholm scores a 0.77× demand gap, making it a growing market where a differentiated venue can win.
How much does it cost to open in Stockholm?
Equipment and installation run about 2,200 kr–5,000 kr per m². A typical 150 m² venue is roughly 330,000 kr–750,000 kr in equipment; your total opening budget is usually 1.7–2.5× that once fit-out, rent and licensing are added. You typically need local business registration, building-use approval and fire-safety sign-off; equipment must meet EN 1176. Use our cost calculator or equipment package builder for an exact figure.
How many soft play venues are in Stockholm?
There are 14 venues within 5 km of central Stockholm, averaging 4★ across 9,983 reviews (Google Places, 2026-08-23). The highest-rated is Rålis Parklek at 4.6★.
- Leo's playland
- Leo's Lekland
- Leo's Lekland
- Yoump
- Bredoria inomhuslekpark
- Kaatach Lekland
- The barn of kinder kids AB
- Tolv Stockholm
Where is the gap in the Stockholm market?
- average competitor rating is 4★, leaving room for a better-run venue
Common questions
Is there demand for soft play in Stockholm?
Stockholm has an estimated 86,400 children in the central catchment served by 14 indoor play venues — about 6,171 per venue, a gap ratio of 0.77× versus the benchmark, making it a growing market where a differentiated venue can win.
How much does it cost to open a soft play in Stockholm?
Equipment and installation run about 2,200 kr–5,000 kr per m². A 150 m² venue is roughly 330,000 kr–750,000 kr in equipment; total opening budget is usually 1.7–2.5× that once fit-out, rent and licensing are added.
How many soft play venues are in Stockholm?
There are 14 indoor play and family entertainment venues within 5 km of central Stockholm, averaging 4★ (Google Places, 2026-08-23). The top-rated is Rålis Parklek (4.6★).
What approvals are needed in Stockholm?
You typically need local business registration, building-use approval and fire-safety sign-off; equipment must meet EN 1176.
How much can a soft play in Stockholm earn?
On a conservative catchment model with an average spend of 130 kr per visit, the Stockholm catchment could support roughly 2,022,000 kr in annual revenue. This is a planning estimate, not a forecast.
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Sources: population National statistics / metro estimates; venues Google Places (2026-08-23). Children counts estimated from catchment shares. Revenue is a planning estimate, not a forecast.