Best cities to open a soft play in Bulgaria
We combine catchment demographics with live competition data (Google Places, 2026-09-19) to show where demand outstrips supply — and connect you with a vetted manufacturer for equipment.
| City | Children | Venues | Gap | Revenue |
|---|---|---|---|---|
| Sofia | 72,000 | 15 | 0.6× | 259,000 лв |
| Plovdiv | 54,000 | 13 | 0.52× | 194,000 лв |
| Varna | 49,500 | 15 | 0.41× | 178,000 лв |
Gap ratio above 1.0 = more children per venue than the benchmark of 8,000. Revenue is a planning estimate, not a forecast.
Planning a venue in Bulgaria?