Best cities to open a soft play in Australia
We combine catchment demographics with live competition data (Google Places, 2026-09-19) to show where demand outstrips supply — and connect you with a vetted manufacturer for equipment.
| City | Children | Venues | Gap | Revenue |
|---|---|---|---|---|
| Melbourne | 111,600 | 16 | 0.78× | A$402,000 |
| Sydney | 117,000 | 17 | 0.76× | A$421,000 |
| Brisbane | 93,600 | 17 | 0.61× | A$337,000 |
| Gold Coast | 72,000 | 14 | 0.57× | A$259,000 |
| Perth | 90,000 | 19 | 0.53× | A$324,000 |
| Adelaide | 81,000 | 18 | 0.5× | A$292,000 |
Gap ratio above 1.0 = more children per venue than the benchmark of 9,000. Revenue is a planning estimate, not a forecast.
Planning a venue in Australia?