Opening a soft play in Ho Chi Minh City
Growing — differentiation matters
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GetSoftPlay combines local demand with live competition data and connects you with a vetted manufacturer. Here is what the numbers say about Ho Chi Minh City.
Quick answer: Ho Chi Minh City is a metro of about 9.3M people with an estimated 161,000 children in the central catchment and 18 indoor play venues nearby — roughly 8,944 children per venue versus a benchmark near 8,000. That makes it a growing market where a differentiated venue can win. Equipment for a 150 m² venue runs about 750,000,000 ₫–1,800,000,000 ₫, and the catchment could support roughly 4,347,000,000 ₫ in annual revenue.
Is there demand for soft play in Ho Chi Minh City?
Ho Chi Minh City is a metro of about 9.3M people, with an estimated 161,000 children (52,500 under 5) in the central catchment, served by 18 venues — 8,944 per venue. Against a benchmark of 8,000, Ho Chi Minh City scores a 1.12× demand gap, making it a growing market where a differentiated venue can win.
How much does it cost to open in Ho Chi Minh City?
Equipment and installation run about 5,000,000 ₫–12,000,000 ₫ per m². A typical 150 m² venue is roughly 750,000,000 ₫–1,800,000,000 ₫ in equipment; your total opening budget is usually 1.7–2.5× that once fit-out, rent and licensing are added. You typically need local business registration, a building/occupancy permit and fire-safety sign-off; equipment should meet recognised commercial safety standards (EN 1176 / ASTM). Use our cost calculator or equipment package builder for an exact figure.
How many soft play venues are in Ho Chi Minh City?
There are 18 venues within 5 km of central Ho Chi Minh City, averaging 4.6★ across 7,019 reviews (Google Places, 2026-09-19). The highest-rated is Pirate Ship Kids Playground at 4.9★.
- Penguin Kidsplay & Cafe
- Kiwooza Planet Thiso Mall Sala
- Tinker Box
- Kids Camp (Go Vap)
- Giggle Beans Cafe
- Beehive Premium Kids Cafe
- Tò Te Tí Kidsplay Cafe
- Kids Camp (Thiso Mall)
Common questions
Is there demand for soft play in Ho Chi Minh City?
Ho Chi Minh City has an estimated 161,000 children in the central catchment served by 18 indoor play venues — about 8,944 per venue, a gap ratio of 1.12× versus the benchmark, making it a growing market where a differentiated venue can win.
How much does it cost to open a soft play in Ho Chi Minh City?
Equipment and installation run about 5,000,000 ₫–12,000,000 ₫ per m². A 150 m² venue is roughly 750,000,000 ₫–1,800,000,000 ₫ in equipment; total opening budget is usually 1.7–2.5× that once fit-out, rent and licensing are added.
How many soft play venues are in Ho Chi Minh City?
There are 18 indoor play and family entertainment venues within 5 km of central Ho Chi Minh City, averaging 4.6★ (Google Places, 2026-09-19). The top-rated is Pirate Ship Kids Playground (4.9★).
What approvals are needed in Ho Chi Minh City?
You typically need local business registration, a building/occupancy permit and fire-safety sign-off; equipment should meet recognised commercial safety standards (EN 1176 / ASTM).
How much can a soft play in Ho Chi Minh City earn?
On a conservative catchment model with an average spend of 150,000 ₫ per visit, the Ho Chi Minh City catchment could support roughly 4,347,000,000 ₫ in annual revenue. This is a planning estimate, not a forecast.
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Sources: population National statistics / metro estimates; venues Google Places (2026-09-19). Children counts estimated from catchment shares. Revenue is a planning estimate, not a forecast.