Opening a soft play in Vilnius
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GetSoftPlay combines local demand with live competition data and connects you with a vetted manufacturer. Here is what the numbers say about Vilnius.
Quick answer: Vilnius is a metro of about 0.7M people with an estimated 60,000 children in the central catchment and 20 indoor play venues nearby — roughly 3,000 children per venue versus a benchmark near 8,000. That makes it a competitive market that needs a clearly better offer. Equipment for a 150 m² venue runs about €30,000–€69,000, and the catchment could support roughly €130,000 in annual revenue.
Is there demand for soft play in Vilnius?
Vilnius is a metro of about 0.7M people, with an estimated 60,000 children (19,600 under 5) in the central catchment, served by 20 venues — 3,000 per venue. Against a benchmark of 8,000, Vilnius scores a 0.38× demand gap, making it a competitive market that needs a clearly better offer.
How much does it cost to open in Vilnius?
Equipment and installation run about €200–€460 per m². A typical 150 m² venue is roughly €30,000–€69,000 in equipment; your total opening budget is usually 1.7–2.5× that once fit-out, rent and licensing are added. You typically need local business registration, building-use approval and fire-safety sign-off; equipment must meet EN 1176. Use our cost calculator or equipment package builder for an exact figure.
How many soft play venues are in Vilnius?
There are 20 venues within 5 km of central Vilnius, averaging 4.8★ across 6,411 reviews (Google Places, 2026-09-19). The highest-rated is Sky kids švenčių studija at 5★.
- Brinko Park Vilnius
- 360 Arena
- Moon Play
- Adventica
- Skypark Vilnius Outlet
- Partytime - Vilnius
- Sky kids švenčių studija
- Wild kids šeimos švenčių studija
Common questions
Is there demand for soft play in Vilnius?
Vilnius has an estimated 60,000 children in the central catchment served by 20 indoor play venues — about 3,000 per venue, a gap ratio of 0.38× versus the benchmark, making it a competitive market that needs a clearly better offer.
How much does it cost to open a soft play in Vilnius?
Equipment and installation run about €200–€460 per m². A 150 m² venue is roughly €30,000–€69,000 in equipment; total opening budget is usually 1.7–2.5× that once fit-out, rent and licensing are added.
How many soft play venues are in Vilnius?
There are 20 indoor play and family entertainment venues within 5 km of central Vilnius, averaging 4.8★ (Google Places, 2026-09-19). The top-rated is Sky kids švenčių studija (5★).
What approvals are needed in Vilnius?
You typically need local business registration, building-use approval and fire-safety sign-off; equipment must meet EN 1176.
How much can a soft play in Vilnius earn?
On a conservative catchment model with an average spend of €12 per visit, the Vilnius catchment could support roughly €130,000 in annual revenue. This is a planning estimate, not a forecast.
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Sources: population National statistics / metro estimates; venues Google Places (2026-09-19). Children counts estimated from catchment shares. Revenue is a planning estimate, not a forecast.