Soft play guides & data reports
For investors planning an indoor playground: profitability, revenue, location choice, and live demand data across 90 countries and 371 cities.
Investor guides
Best places to open a soft play
Cities ranked by demand gap
Is a soft play profitable?
Margins + real figures
How much do they make?
Revenue by market
Data reports
Global Soft Play Opportunity Index 2026
90 countries, 371 cities
Most underserved UK cities
Regional demand ranking
Most underserved European cities
Regional demand ranking
Most underserved North American cities
Regional demand ranking
Most underserved Latin American cities
Regional demand ranking
Most underserved Middle Eastern cities
Regional demand ranking
Most underserved Asia-Pacific cities
Regional demand ranking
Most underserved African cities
Regional demand ranking
Free tools
Cost calculator
Estimate your opening budget
AI design tool
Generate a themed concept
Package builder
Equipment list + pricing
Ball pit calculator
How many balls you need
For more articles, see the blog.