Opening a soft play in Kingston upon Hull
Well served — you must stand out
GetSoftPlay combines local demographics with live competition data so you can judge a location before you commit. Here is what the numbers say about Kingston upon Hull.
Quick answer: Kingston upon Hull has an estimated 48,078 children under 15 and 17 soft play venues within 4 km — about 2,828 children per venue versus a UK average near 14,000. That makes it a well-served market that needs a clearly better offer. A typical 120 m² venue costs £35,000–£75,000 to fit out and could support roughly £95,000 in annual revenue.
Is there demand for soft play in Kingston upon Hull?
Kingston upon Hull has an estimated 48,078 children under 15 and 16,560 under 5, with 20+ nurseries and primary schools nearby — a strong signal of family density and party demand. Those children are served by 17 venues, or 2,828 per venue. Compared with the UK average of about 14,000 children per venue, Kingston upon Hull scores a 0.2× demand gap, making it a well-served market that needs a clearly better offer.
Kingston upon Hull vs the UK average
| Metric | Kingston upon Hull | UK benchmark |
|---|---|---|
| Children per soft play venue | 2,828 | ~14,000 |
| Median household income | £26,500 | ~£35,000 |
| Median age | 36 | 40 |
| Est. spend per visit | £11 | ~£14 |
How many soft play centres are in Kingston upon Hull?
There are 17 soft play and indoor playground venues within 4 km of Kingston upon Hull, averaging 4.5★ across 5,851 reviews (Google Places, 2026-08-21). The highest-rated is Let's Play Hull at 5★.
- Let's Play Hull
- Little Astronauts
- Adventure Play Town
- The Secret Village
- Big Fun
- Kingstown Wacky Warehouse
- Little Monkeys @ Active+
- Monkey Bizness Hull
How much could a Kingston upon Hull soft play earn?
With a median household income of £26,500 (0.76× the UK median), an average visit in Kingston upon Hull is worth around £11. On a conservative catchment model, the area could support roughly £95,000 in annual revenue, with parties and café driving most of the profit. Run your own ticket, party and cost numbers through our profit and payback calculator.
How much does it cost to open in Kingston upon Hull?
Equipment and installation run £150–£400 per m². A typical 120 m² two-level venue costs £35,000–£75,000; your total opening budget is usually 1.7–2.5× that once fit-out, rent and licensing are added. See a figure for your exact space with the cost calculator, then generate a themed AI concept for the unit.
Common questions
Is there demand for soft play in Kingston upon Hull?
Kingston upon Hull has an estimated 48,078 children under 15 (16,560 under 5) served by 17 soft play venues, or about 2,828 children per venue. Its gap ratio of 0.2× versus the UK average makes it a well-served market that needs a clearly better offer.
How many soft play centres are in Kingston upon Hull?
There are 17 soft play and indoor playground venues within 4 km of Kingston upon Hull (Google Places, 2026-08-21), with an average rating of 4.5★. The top-rated is Let's Play Hull (5★).
How much does it cost to open a soft play in Kingston upon Hull?
Equipment and installation run £150–£400 per m²; a typical 120 m² two-level venue costs £35,000–£75,000. Total opening budget with fit-out, rent and licensing is usually 1.7–2.5× the equipment price. Use our cost calculator for your exact figure.
How much can a soft play in Kingston upon Hull make?
As an income-adjusted planning estimate, the Kingston upon Hull catchment could support roughly £95,000 in annual revenue, with parties and café typically carrying most of the profit. Model your own numbers with our profit calculator.
Do you need planning permission for a soft play in Kingston upon Hull?
Often yes. Converting a unit to a leisure/play use usually needs change-of-use consent from the local council. Check the Kingston upon Hull council planning portal before committing to a lease.
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Sources: population ONS Census 2021; income ONS earnings (approx); venues Google Places (2026-08-21). Children and under-5 counts are estimated from local population shares. Revenue is an income-adjusted planning estimate, not a forecast. Last updated 2026-08-21.