Opening a soft play in Ghent
Competitive — you must stand out
GetSoftPlay combines local demand with live competition data and connects you with a vetted manufacturer. Here is what the numbers say about Ghent.
Quick answer: Ghent is a metro of about 0.3M people with an estimated 49,300 children in the central catchment and 15 indoor play venues nearby — roughly 3,287 children per venue versus a benchmark near 8,000. That makes it a competitive market that needs a clearly better offer. Equipment for a 150 m² venue runs about €30,000–€69,000, and the catchment could support roughly €115,000 in annual revenue.
Is there demand for soft play in Ghent?
Ghent is a metro of about 0.3M people, with an estimated 49,300 children (16,240 under 5) in the central catchment, served by 15 venues — 3,287 per venue. Against a benchmark of 8,000, Ghent scores a 0.41× demand gap, making it a competitive market that needs a clearly better offer.
How much does it cost to open in Ghent?
Equipment and installation run about €200–€460 per m². A typical 150 m² venue is roughly €30,000–€69,000 in equipment; your total opening budget is usually 1.7–2.5× that once fit-out, rent and licensing are added. You typically need local business registration, building-use approval and fire-safety sign-off; equipment must meet EN 1176. Use our cost calculator or equipment package builder for an exact figure.
How many soft play venues are in Ghent?
There are 15 venues within 5 km of central Ghent, averaging 4.4★ across 5,577 reviews (Google Places, 2026-08-23). The highest-rated is Happy Kidzz at 4.9★.
- Happy Kidzz
- Pretland/Ballorig Gent
- Gamestate Gent
- SUPER indoor playground
- Kids Adventure
- Binnenspeeltuin Speelmijntje Lochristi | Gent
- Zero Latency Gent
- Speelz
Common questions
Is there demand for soft play in Ghent?
Ghent has an estimated 49,300 children in the central catchment served by 15 indoor play venues — about 3,287 per venue, a gap ratio of 0.41× versus the benchmark, making it a competitive market that needs a clearly better offer.
How much does it cost to open a soft play in Ghent?
Equipment and installation run about €200–€460 per m². A 150 m² venue is roughly €30,000–€69,000 in equipment; total opening budget is usually 1.7–2.5× that once fit-out, rent and licensing are added.
How many soft play venues are in Ghent?
There are 15 indoor play and family entertainment venues within 5 km of central Ghent, averaging 4.4★ (Google Places, 2026-08-23). The top-rated is Happy Kidzz (4.9★).
What approvals are needed in Ghent?
You typically need local business registration, building-use approval and fire-safety sign-off; equipment must meet EN 1176.
How much can a soft play in Ghent earn?
On a conservative catchment model with an average spend of €13 per visit, the Ghent catchment could support roughly €115,000 in annual revenue. This is a planning estimate, not a forecast.
Get your detailed quote
Leave your details and a soft play specialist will send your custom design and pricing.
Sources: population National statistics / metro estimates; venues Google Places (2026-08-23). Children counts estimated from catchment shares. Revenue is a planning estimate, not a forecast.