Opening a soft play in Tbilisi
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GetSoftPlay combines local demand with live competition data and connects you with a vetted manufacturer. Here is what the numbers say about Tbilisi.
Quick answer: Tbilisi is a metro of about 1.2M people with an estimated 94,500 children in the central catchment and 20 indoor play venues nearby — roughly 4,725 children per venue versus a benchmark near 8,000. That makes it a competitive market that needs a clearly better offer. Equipment for a 150 m² venue runs about ₾81,000–₾202,500, and the catchment could support roughly ₾425,000 in annual revenue.
Is there demand for soft play in Tbilisi?
Tbilisi is a metro of about 1.2M people, with an estimated 94,500 children (30,600 under 5) in the central catchment, served by 20 venues — 4,725 per venue. Against a benchmark of 8,000, Tbilisi scores a 0.59× demand gap, making it a competitive market that needs a clearly better offer.
How much does it cost to open in Tbilisi?
Equipment and installation run about ₾540–₾1,350 per m². A typical 150 m² venue is roughly ₾81,000–₾202,500 in equipment; your total opening budget is usually 1.7–2.5× that once fit-out, rent and licensing are added. You typically need local business registration, a building/occupancy permit and fire-safety sign-off; equipment should meet recognised commercial safety standards (EN 1176 / ASTM). Use our cost calculator or equipment package builder for an exact figure.
How many soft play venues are in Tbilisi?
There are 20 venues within 5 km of central Tbilisi, averaging 4.7★ across 1,422 reviews (Google Places, 2026-09-19). The highest-rated is Apuriki აპურიკი at 5★.
- Apuriki აპურიკი
- Kids Play Area
- Play-time
- სანდრექსას ფლეირუმი - Sandrex Playroom
- Magiccity
- happy world
- Playground
- Play Box - Playroom
Common questions
Is there demand for soft play in Tbilisi?
Tbilisi has an estimated 94,500 children in the central catchment served by 20 indoor play venues — about 4,725 per venue, a gap ratio of 0.59× versus the benchmark, making it a competitive market that needs a clearly better offer.
How much does it cost to open a soft play in Tbilisi?
Equipment and installation run about ₾540–₾1,350 per m². A 150 m² venue is roughly ₾81,000–₾202,500 in equipment; total opening budget is usually 1.7–2.5× that once fit-out, rent and licensing are added.
How many soft play venues are in Tbilisi?
There are 20 indoor play and family entertainment venues within 5 km of central Tbilisi, averaging 4.7★ (Google Places, 2026-09-19). The top-rated is Apuriki აპურიკი (5★).
What approvals are needed in Tbilisi?
You typically need local business registration, a building/occupancy permit and fire-safety sign-off; equipment should meet recognised commercial safety standards (EN 1176 / ASTM).
How much can a soft play in Tbilisi earn?
On a conservative catchment model with an average spend of ₾25 per visit, the Tbilisi catchment could support roughly ₾425,000 in annual revenue. This is a planning estimate, not a forecast.
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Sources: population National statistics / metro estimates; venues Google Places (2026-09-19). Children counts estimated from catchment shares. Revenue is a planning estimate, not a forecast.