Best cities to open a soft play in New Zealand
We combine catchment demographics with live competition data (Google Places, 2026-09-19) to show where demand outstrips supply — and connect you with a vetted manufacturer for equipment.
| City | Children | Venues | Gap | Revenue |
|---|---|---|---|---|
| Auckland | 95,000 | 16 | 0.74× | NZ$342,000 |
| Christchurch | 62,700 | 14 | 0.56× | NZ$226,000 |
| Wellington | 64,600 | 15 | 0.54× | NZ$233,000 |
Gap ratio above 1.0 = more children per venue than the benchmark of 8,000. Revenue is a planning estimate, not a forecast.
Planning a venue in New Zealand?