Opening a soft play in Wandsworth
Well served — you must stand out
GetSoftPlay combines local demographics with live competition data so you can judge a location before you commit. Here is what the numbers say about Wandsworth.
Quick answer: Wandsworth has an estimated 52,400 children under 15 and 14 soft play venues within 4 km — about 3,743 children per venue versus a UK average near 14,000. That makes it a well-served market that needs a clearly better offer. A typical 120 m² venue costs £35,000–£75,000 to fit out and could support roughly £179,000 in annual revenue.
Is there demand for soft play in Wandsworth?
Wandsworth has an estimated 52,400 children under 15 and 19,650 under 5, with 20+ nurseries and primary schools nearby — a strong signal of family density and party demand. Those children are served by 14 venues, or 3,743 per venue. Compared with the UK average of about 14,000 children per venue, Wandsworth scores a 0.27× demand gap, making it a well-served market that needs a clearly better offer.
Wandsworth vs the UK average
| Metric | Wandsworth | UK benchmark |
|---|---|---|
| Children per soft play venue | 3,743 | ~14,000 |
| Median household income | £47,000 | ~£35,000 |
| Median age | 34 | 40 |
| Est. spend per visit | £19 | ~£14 |
How many soft play centres are in Wandsworth?
There are 14 soft play and indoor playground venues within 4 km of Wandsworth, averaging 4.5★ across 7,643 reviews (Google Places, 2026-08-21). The highest-rated is Escape Hunt Wandsworth at 5★.
- Another Planet
- Gambado Chelsea - Indoor Softplay
- Macaroni Penguin
- Bertie and Boo Adventure Island
- Appletown London- Indoor Kids Soft Play & Family Venue
- Gravity MAX Wandsworth
- FunBox Entertainment UK Ltd
- KIDS Lady Allen Adventure Playground
How much could a Wandsworth soft play earn?
With a median household income of £47,000 (1.34× the UK median), an average visit in Wandsworth is worth around £19. On a conservative catchment model, the area could support roughly £179,000 in annual revenue, with parties and café driving most of the profit. Run your own ticket, party and cost numbers through our profit and payback calculator.
How much does it cost to open in Wandsworth?
Equipment and installation run £150–£400 per m². A typical 120 m² two-level venue costs £35,000–£75,000; your total opening budget is usually 1.7–2.5× that once fit-out, rent and licensing are added. See a figure for your exact space with the cost calculator, then generate a themed AI concept for the unit.
Common questions
Is there demand for soft play in Wandsworth?
Wandsworth has an estimated 52,400 children under 15 (19,650 under 5) served by 14 soft play venues, or about 3,743 children per venue. Its gap ratio of 0.27× versus the UK average makes it a well-served market that needs a clearly better offer.
How many soft play centres are in Wandsworth?
There are 14 soft play and indoor playground venues within 4 km of Wandsworth (Google Places, 2026-08-21), with an average rating of 4.5★. The top-rated is Escape Hunt Wandsworth (5★).
How much does it cost to open a soft play in Wandsworth?
Equipment and installation run £150–£400 per m²; a typical 120 m² two-level venue costs £35,000–£75,000. Total opening budget with fit-out, rent and licensing is usually 1.7–2.5× the equipment price. Use our cost calculator for your exact figure.
How much can a soft play in Wandsworth make?
As an income-adjusted planning estimate, the Wandsworth catchment could support roughly £179,000 in annual revenue, with parties and café typically carrying most of the profit. Model your own numbers with our profit calculator.
Do you need planning permission for a soft play in Wandsworth?
Often yes. Converting a unit to a leisure/play use usually needs change-of-use consent from the local council. Check the Wandsworth council planning portal before committing to a lease.
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Sources: population ONS Census 2021; income ONS earnings (approx); venues Google Places (2026-08-21). Children and under-5 counts are estimated from local population shares. Revenue is an income-adjusted planning estimate, not a forecast. Last updated 2026-08-21.