Best cities to open a soft play in Sweden
We combine catchment demographics with live competition data (Google Places, 2026-08-23) to show where demand outstrips supply — and connect you with a vetted manufacturer for equipment.
| City | Children | Venues | Gap | Revenue |
|---|---|---|---|---|
| Gothenburg | 68,400 | 11 | 0.78× | 1,601,000 kr |
| Stockholm | 86,400 | 14 | 0.77× | 2,022,000 kr |
| Malmo | 57,600 | 13 | 0.55× | 1,348,000 kr |
Gap ratio above 1.0 = more children per venue than the benchmark of 8,000. Revenue is a planning estimate, not a forecast.
Planning a venue in Sweden?